Facebook users had fun when they noticed an official signpost had changed the name of Camrose to Cumrose.
A Welsh village accidentally ended up with a racy new name following a blunder by council workers.
The sign which should point visitors to Camrose near Haverfordwest instead gives directions to the rather more risque Cumrose.
Cheeky Pembrokeshire residents gleefully enjoyed a bit of double-entendre fun when the image appeared on Facebook, the Mirror.co.uk reported.
Mark Tierney posted: “The churnworks roundabout – what a c*** up that is.”
Anne Griffiths posted: “What a complete and utter shambles! You would think they would proof read all signs before erecting them wouldn’t you?”
Ian Hextall added: “Perhaps they have made the proof readers redundant.”
A Pembrokeshire County Council spokesman said they were informed of the error on Tuesday – but could not say when the sign would be changed.
He added: “It’s obvious a mistake has been made and we’ll rectify it as soon as possible.
“Pembrokeshire County Council will not be liable for the costs of replacing the sign, that lies with the contractor.”
Camrose now joins a long list of rude street signs which includes Fanny Hands Lane, Crotch Crescent and Slag Lane.
Meanwhile, a cheeky mistake also hit a Welsh supermarket in 2014, when a cashpoint outside a Tesco store in Aberystwyth appeared to promise “free erections” to Welsh speakers.
Underneath the English for “free cash withdrawals”, the Welsh phrase “codiad am ddim” was printed – which translates colloquially as “free erection”, instead of the more appropriate “arian am ddim”.
A study last year found living in a road with a smutty name is knocking an average of £84,000 off the price of a property.
And a list compiled by The Mirror showed he top 10 rudest street names in the country – as judged by the impact they have on the house prices of those who live there.
The list compiled below shows the house price for a detached house on each of the roads with rude names, compared to the value of the same kind of property on a neighbouring street.
Living in a road with a rude name like Crotch Crescent is knocking an average £84,000 off the price of property, a study has revealed.
Town planners who dream up daft names like Bell End and Slag Lane are leaving families looking to sell up, out of pocket compared with those who have homes in posh sounding streets like Fieldfare Close.
The survey by statistics expert Dr Geoff Ellis found that while risque road names like The Knob and Cock-A-Dobby raise a titter, the 22% difference in price compared with a sensibly named street a stone’s throw away is no laughing matter:
Britain’s top 10 rudest street names
1. Minge Lane , Upton-upon-Severn, Worcestershire, detached house – £253,389.
Detached house in Longfield – £325,000.
2. Slag Lane , Lowton, Lancashire, semi-detached house – £112,620.
Semi-detached house in Fieldfare Close – £141,297.
3. Fanny Hands Lane , Ludford, Lincolnshire, detached house, £157,200
Detached house in Magna Mile, £236,987.
4. Bell End , Rowley Regis, West Midlands, semi-detached house, £126,409.
Semi-detached house in Uplands Avenue, £187,027.
5. Crotch Crescent , Marston, Oxfordshire, terraced house, £238,250.
Terraced house in Ouseley Close, £280,500.
6. The Knob , Kings Sutton, Northamptonshire, semi-detached house, £245,000.
Semi-detached house in Glebe Rise, £249,000.
7. Cock Lane , Farringdon, London, terraced house, £142,757.
Terraced house in Wreford Court, £162,500.
8. Cockshoot Close , Stonesfield, Oxfordshire, semi-detached house, £286,536.
Semi-detached house in Longore, £304,794.
9. Cumming Street , Islington, London, flat, £292,768.
Flat in Britannia Street, £358,419.
10. Cock A-Dobby , Sandhurst, Berkshire, detached house, £456,481.
Detached house in Longdown Road, £615,000.